We believe in the magic of jewellery that grows with you! We're your friend's friend, the place to find beautiful and sustainable pieces that last a lifetime. Slow down and embrace our slow-shopping philosophy – our jewellery is designed to outlast trends and become a cherished part of your story.

I'm Bing-Shin, the creative founder and maker of AFF. I'm originally from Taiwan and have been living in the UK for nearly five years now. I've always loved jewellery and dreamed of creating art that touches peoples' lives. My love for elegant, timeless design, and sustainable practices guide me in crafting each unique piece. I focus on using materials that are recycled and traceable, and try to have a net-positive on the world. The jewellery I make is all made-to-order, and whilst it takes time to make, I promise it's worth the wait.

I look forward to becoming friends.